• The concept
• Our values
• The logo
• Innovation

Our values

Årets Produkt guarantees to all Danish consumers, a fair election which is representative of the opinion of the Danish population.

Through our actions we guarantee a total transparency and ethic in the selection of the winning products. The market research company Dedicated Research guarantees their independence toward the survey which we will organize each year for the election of Årets Produkt.

In this way we give voice to 3.000 consumers and we respect their opinion and decision regarding the elected products.

Innovation is for us the motto of the logo «Årets Produkt» and we wish, by this means, to reward the best innovations of the year.