• The concept
• Our values
• The logo
• Innovation

The logo

You see our red logo «Årets Produkt» on the store shelves ? What does it mean?

If you see this logo on a package it means the product has been chosen by 3.000 Danish consumers. They have participated to a large survey and have chosen this product among others in the same category. The logo is a reference for quality and innovation.

Swedish consumers gave in different categories their opinion about products and decide which are the most innovative. The red logo stands for the quality of those products. Therefore, you can trust these products.