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Innovation
Innovation ? What for ?
One of the most important qualities of «Årets Produkt» is their innovative character, this small advantage which makes products better each year. To what extent are they new or more practical? Why do they make it easier for consumers? Important questions for the participants of the Årets Produkt election.
Innovation is crucial to get the red logo «Årets Produkt». It is a reason for producers to launch better products on the market.
With innovation, brands can meet the needs of their consumers. Whether they save time, they make it easier or more efficient, the voted products are all innovative and the result of a massive work.
But pay attention : "innovation" does not always means that a product is innovative. A new taste, a new packaging, a new composition: innovation has many faces! The ethics committee chose the products which make a difference.
In which way innovation is important ?
Besides the fact that consumers take advantage of an increased quality, innovation is and will also be important for companies.
Barely one out of three new products survives on the market for longer than three years. You can say that consumers’ selection is a tough one!
Innovation makes a difference and allows a product to be in the shelves for a longer time.Product of the Year gives evidence of the innovative character of new products.