Voted by you!
About us
The concept
A guarantee for quality decided by consumers themselves
The logo «Årets Produkt», which is shown on products in different supermarkets is the result of a demanding selection process. In 35 countries all over the world, producers submit their new products to the opinion of consumers.
In Sweden 4.000 consumers gave their opinion about the selected products. They elected theProducts of the Year in different categories: Pizza, Premium ice cream, Healthy food, Dental care, Acne treatment, Hair removal, Washing powders, Dish wash, Air refreshers, Hair color, Anti-aging cream & Shampoo.
The red logo which brands use on their packaging, proves the innovative characteristic which these thousands consumers have noticed.
Register here and participate to the vote for the new products of the year !
The election in 4 steps
The pre-selection
The producers for premium labels, from small companies to multinational firms, send in the products they judge innovative for free to Årets Produkt.
The inscription for the competition
All the products presented by premium labels will then be analyzed by thethics committee. They will evaluate the innovative aspect of the products. After that evaluation, the products selected are evaluated by 3.000 Danish consumers
The consumers’ vote
The market research office Dedicated Research, partner of Årets Produkt, is responsible for the consumer survey.
Result and prize distribution
The products elected by consumers will receive the Grand Prize for Innovation and have this title for one year.