How are they elected ?






The vote

How is an innovative product chosen as «Årets Produkt» ?

After validation by the ethics committee, 3.000 Danes give their opinion about the products. Do they know them? Which do they prefer? Which product makes it easier in their everyday life ? The products which have the best assessment according to the Danish consumers get the title «Årets Produkt».

These 3.000 consumers are representative of the whole Danish population. All age groups, all social groups and all different regions participate through this panel to choose the favorite products of the Danes.

It is the largest survey ever made in Denmark about products which you can find in the shelves.




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