How are they elected ?






The selection criteria

On what is the opinion of 3.000 Danish consumers based in the «Årets Produkt» election?

With the answers on different questions in the survey, 3 criteria are valued on an equal level.

1 – Innovation

From what point of view does the product improve your daily life ? How does the product make your life easier or does it give you the small added value you need?

2 – Attractiveness

Do you like the product ? Do you want to try it when you see it or do you get the intention to try the product ?

3 - Satisfaction

Have you used the product ? Are you satisfied about it? Does this product answer your needs ? Is is as innovative as you hoped ? Would you like to try it again ?

The 3.000 Danes vote in each category for the products which are most innovative, most attractive and most satisfying.

The consumers get also other questions about specific aspects of the products, for example the purchase criteria, the purchase frequency, the competition, et cetera.




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